BIAS OF THE DAY
—
IKEA effect
:
We overvalue things we assembled ourselves. Especially the wobbly ones.
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Shop · Collection 01
All caps.
Six biases, eighteen colorways. Each one documented, none of them cured.
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Self
Memory
Decision
Belief
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Showing 1 of 6 · Memory biases · all colors
No. 02 · Memory
I Knew It All Along
Hindsight bias
$499 MXN
