BIAS OF THE DAY — IKEA effect: We overvalue things we assembled ourselves. Especially the wobbly ones.
I'mbiased
Lookbook · Collection 01

Known flaws, seen in public.

Six biases out in the world, on people who swear they don't have them.

Probably Wrong, Graphite
Look 01 — Probably Wrong, GraphiteShop →
Group shot — three friends, three different caps, one argument. Outdoor café table, late afternoon.
Look 02 — The debate
Portrait — model in Too Deep To Quit (Black), mid-stride on a crosswalk.
Look 03 — Too Deep To Quit, BlackShop →
I Knew It All Along, Stone
Look 04 — I Knew It All Along, StoneShop →
Detail — embroidery macro, red thread over the word "Wanted".
Look 05 — I Saw What I Wanted To See, SkyShop →
Street — cap resting on a stack of secondhand books at a market stall.
Look 06 — Reading list
First Number Isn't The Price, Bone
Look 07 — First Number Isn't The Price, BoneShop →
I Know Enough, Navy
Look 08 — I Know Enough, NavyShop →
Portrait — two people, same cap, pointing at each other.
Look 09 — Probably Wrong, BoneShop →