No. 04 · Decision bias
First Number Isn't The Price
$1,299 MXN$499 MXNIVA included
saw the first number, didn't you?Anchoring biasn. · cognitive bias
Leaning too heavily on the first piece of information you hear when making a decision.
Worn by — Hagglers, tianguis veterans, and anyone who bought a "discounted" TV.
Color — Bone · as photographed
1
Ships in 1–2 business days · Free shipping in Mexico on 2+ caps
The first number you hear becomes the reference point for everything after it: a salary, a rent, a price tag. Case in point: the crossed-out number at the top of this page. It was never the price.
