BIAS OF THE DAY — IKEA effect: We overvalue things we assembled ourselves. Especially the wobbly ones.
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Too Deep To Quit
No. 05 · Decision bias

Too Deep To Quit

$499 MXNIVA included
Sunk cost fallacyn. · cognitive bias

Continuing something because of what you've already put into it, not because of what you'll get out of it.

Worn by — People on season seven of a show they stopped liking in season two.

Color — Black · as photographed
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Time, money and effort already spent are gone either way. The only question that matters is whether the next hour is worth it. The strike-through is the part of you that already knows the answer.

Often found in the same head.

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$499 MXN